Philadelphia Housing Authority
As senior graphic designer at the Philadelphia Housing Authority, I was responsible for all marketing products, websites, in-house communications, and resident materials. When our photographer and videographer retired, I also took the responsibilities of photography, event coordination, and video production. In addition, I was the contact for print and web vendors, and worked with Philadelphia news channels, newspapers, and other media outlets. The largest project was heading the new logo implementation project, which consisted of designing new applications for corporate identity, signage, vehicles, and other marketing materials. Also, I was the designer for affiliate organizations such as PhillySEEDS, Urban Redevelopment Group, and more.
Flyers and Posters
At the PHA, there were always dozens of events at different locations happening simultaneoulsy, and they would all need flyers and signs for the residents, employees, or general public. Communication was paramount for these projects, and working with the Communications Team (the greatest people!) we would schedule and fulfill these requests.
We created a plethora of publications during my time at the PHA – with over twelve divisions, I was responsible for designing books and newsletters for almost all of them. Due to the change in logo, every publication needed attention when it was time to update the content or print more. Our most important project, the annual accomplishments report, was designed throughout the year and consisted of taking photos, creating charts and graphics, and displaying it all in an enticing layout.
Branding and Corporate Identity
The PHA was undergoing the process of selecting a logo created by Coventry Design in Philadelphia. Once they selected the final version, i was responsible for creating a style guide and implementing and updating everything PHA. Also, I was responsible for the style guide of other PHA-affiliated companies, such as PhillySEEDS, TRE, and URG.