As senior graphic designer for the PHA, I served as the sole creative lead responsible for the end-to-end production of all visual communication. I managed a diverse portfolio of projects, ranging from the design of essential print materials to the development and maintenance of the agency’s web presence. This role required diverse design skills and a comprehensive approach to technical execution across multiple design disciplines.
Managers: Nichole Tillman (EVP), Glynnis Richard
Duration: 4-2014 – 6-2018
Notable Achievements
- Led the committee and implementation of the Authority’s new sign system
– Designed the PHA and Sharswood-Blumberg website
– Increased circulations of both employee and resident newsletters by over 10%
PUBLICATIONS
We created a plethora of publications during my time at the PHA – with over twelve divisions, I was responsible for designing books and newsletters for almost all of them. Due to the change in logo, every publication needed attention when it was time to update the content or print more. Our most important project, the annual accomplishments report, was designed throughout the year and consisted of taking photos, creating charts and graphics, and displaying it all in an enticing layout.
Programs were very important at the Philadelphia Housing Authority, with each event needing a custom look and feel while still holding to the PHA standards. Whether for a grand opening or job fair, the program needed to contain informative content while being a keepsake for certain events.
programs
Programs were very important at the Philadelphia Housing Authority, with each event needing a custom look and feel while still holding to the PHA standards. Whether for a grand opening or job fair, the program needed to contain informative content while being a keepsake for certain events.
Flyers and Posters
At the PHA, there were always dozens of events at different locations happening simultaneoulsy, and they would all need flyers and signs for the residents, employees, or general public. Communication was paramount for these projects, and working with the Communications Team (the greatest people!) we would schedule and fulfill these requests.
publications
We created a plethora of publications during my time at the PHA – with over twelve divisions, I was responsible for designing books and newsletters for almost all of them. Due to the change in logo, every publication needed attention when it was time to update the content or print more. Our most important project, the annual accomplishments report, was designed throughout the year and consisted of taking photos, creating charts and graphics, and displaying it all in an enticing layout.
Branding and Corporate Identity
The PHA was undergoing the process of selecting a logo created by Coventry Design in Philadelphia. Once they selected the final version, i was responsible for creating a style guide and implementing and updating everything PHA. Also, I was responsible for the style guide of other PHA-affiliated companies, such as PhillySEEDS, TRE, and URG.
